B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74.2%
74.2% -- share of new web pages with ai generated content for new web pages (Q2 2025)
74.2% of new web pages contain AI-generated content according to a survey by Ahrefs in Q2 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74.2%
Unit
Percentage
Data Vintage
Q2 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://lunne.com/blog/ai-vs-humans-how-to-tell-if-its-genuine ↗
Source Article
AI vs Humans: How to tell if it's genuine
AI vs Humans: How to tell if it's genuine
More than half the content online is being generated by AI.
That’s according to a study by Amazon Web Services in Q3 2024. Software company Ahrefs conducted a more recent survey in Q2 2025 and found that 74.2% of new web pages contain AI-generated content. A…
Original Research
Ahrefs
· Original study ↗
Methodology
Survey by software company Ahrefs, cited by Lunne
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 74.2% | |
| Q2 2025 (current) | 74.2% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
new web pages: 74.2% share of new web pages with ai generated content. Source: Ahrefs (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-ai-generated-webpages-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-ai-generated-webpages-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74.2%</strong> -- share of new web pages with ai generated content for new web pages<br><small>Source: Ahrefs (Q2 2025) · <a href="https://lighthousedata.io/data/ahrefs-ai-generated-webpages-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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