B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
51%
51% -- share of agile marketers reporting improved alignment for marketers using agile methodologies (2024)
51% of marketers who implement agile methodologies report improved alignment between their marketing activities and strategic objectives.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AgileSherpas
Primary
Tier C
https://linchpinseo.com/blog/overcoming-the-challenge-of-balance-long-term-strategy-with-short-term-… ↗
Source Article
Overcoming The Challenge Of Balance Long-Term Strategy With Short-Term Tactics
Table of Contents
As the CMO of Linchpin SEO, a B2B digital marketing agency, I’m constantly faced with balancing the need for immediate results with the importance of long-term strategic planning. In today’s fast-paced business environment, getting caught up in short-term tactics that deliver quick…
Original Research
AgileSherpas
· Original study ↗
Methodology
AgileSherpas data, cited by Linchpin SEO
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelcontent
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Plain Text
marketers using agile methodologies: 51% share of agile marketers reporting improved alignment. Source: AgileSherpas (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agile-marketing-alignment-improvement
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<blockquote cite="https://lighthousedata.io/data/agile-marketing-alignment-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of agile marketers reporting improved alignment for marketers using agile methodologies<br><small>Source: AgileSherpas (2024) · <a href="https://lighthousedata.io/data/agile-marketing-alignment-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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