B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

60%

60% -- share of agents gaining quality leads from social media for real estate agents (2025)

2025  · National Association of Realtors

60% of real estate agents say they gain quality leads from social platforms.

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Attribution: National Association of Realtors View source
Lighthouse Research Team
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Source verified Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
real estate agents
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
National Association of Realtors Primary Tier C
https://showable.co/blog/open-house-social-media-post-ideas ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
25 Open House Social Media Post Ideas To Skyrocket Attendance
25 Open House Social Media Post Ideas To Skyrocket Attendance Struggling to get attention for your open house? These 25 social media post ideas are designed to skyrocket attendance, boost engagement, and help you stand out in a crowded market—whether you're posting on Facebook, Instagram, or anywher…
Original Research
National Association of Realtors · Original study ↗

Cited from National Association of Realtors research; secondary citation in blog post

Methodology documented
Industrymarketing
Plain Text
real estate agents: 60% share of agents gaining quality leads from social media. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agents-quality-leads-social-media-2025
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<blockquote cite="https://lighthousedata.io/data/agents-quality-leads-social-media-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of agents gaining quality leads from social media for real estate agents<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/agents-quality-leads-social-media-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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