B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of revenue from referrals for marketing agencies (2025)
Around 80% of marketing agencies' revenue comes from referrals.
- Secondary citation without primary source attribution
- Text later contains an inconsistent statement that two thirds (approx. 67%) of revenue comes from referrals
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gettingmomentum.com
Primary
Tier C
https://gettingmomentum.com/blog/how-to-get-marketing-clients/ ↗
Source Article
11 Ways to Find Digital Marketing Clients
11 Ways to Find Digital Marketing Clientss
Marketing and creative agencies are notoriously overworked, painfully broke, and often struggle to define their unique value proposition to aptly position themselves in the market.
For many, a lack of clear marketing for the agency is a symptom of a perpetu…
Original Research
gettingmomentum.com
· Original study ↗
Methodology
Secondary citation; original research source not identified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing agencies: 80% share of revenue from referrals. Source: gettingmomentum.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-revenue-from-referrals
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<blockquote cite="https://lighthousedata.io/data/agency-revenue-from-referrals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of revenue from referrals for marketing agencies<br><small>Source: gettingmomentum.com (2025) · <a href="https://lighthousedata.io/data/agency-revenue-from-referrals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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