B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- proposal win rate for Marketing agencies (2026)
Proposal win rate for marketing agencies is commonly benchmarked at 35%.
- Described as a benchmark within a typical 30% to 40% agency range
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ecommerceboost.io
Primary
Tier C
https://ecommerceboost.io/uncategorized/digital-marketing-agency-jobs/ ↗
Source Article
Digital Marketing Agency Jobs: A 2026 Career Guide
You're probably doing what most strong candidates do at this stage. You've got a dozen tabs open, half the jobs sound identical, and every listing asks for a strange mix of paid media, analytics, content, CRM, and client management. It's hard to tell which digital marketing agency jobs are real care…
Original Research
ecommerceboost.io
· Original study ↗
Methodology
Common agency KPI practice; range 30-40%, midpoint cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing agencies: 35% proposal win rate. Source: ecommerceboost.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-proposal-win-rate-benchmark
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<blockquote cite="https://lighthousedata.io/data/agency-proposal-win-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- proposal win rate for Marketing agencies<br><small>Source: ecommerceboost.io (2026) · <a href="https://lighthousedata.io/data/agency-proposal-win-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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