B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$750
$750 -- agency monthly retainer for email marketing agencies (2026)
AWeber estimates that email marketing agencies charge monthly retainers of around $750 for small businesses.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$750
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
AWeber
Primary
Tier C
https://beyondbracket.com/in-house-vs-agency-led-email-marketing/ ↗
Source Article
In-house vs Agency-led Email Marketing: What Works Best in 2026?
Email marketing is anything but dead. Reports show that there will be 4.7–4.8 billion email users by the end of 2026 and that roughly 392 billion emails will be sent each day (mailjet.com). Consumers still rank email among the top channels for promotions, and the brands that refine their strategy co…
Original Research
AWeber
· Original study ↗
Methodology
AWeber estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing agencies: $750 agency monthly retainer. Source: AWeber (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-monthly-retainer
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<blockquote cite="https://lighthousedata.io/data/agency-monthly-retainer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$750</strong> -- agency monthly retainer for email marketing agencies<br><small>Source: AWeber (2026) · <a href="https://lighthousedata.io/data/agency-monthly-retainer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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