B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- share of agencies viewing social listening as critical for agencies (2025)
Nearly 88% of agencies believe social listening is critical to achieving business objectives.
- Stated as 'Nearly 88 per cent'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
State of Social Listening
Primary
Tier B
https://aiboost.co.uk/ai-social-listening-and-sentiment-analysis-tuning-into-the-digital-conversatio… ↗
Source Article
AI Social Listening and Sentiment Analysis: Tuning
Original Research
State of Social Listening
· Original study ↗
Methodology
Cited from 2025 State of Social Listening report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
agencies: 88% share of agencies viewing social listening as critical. Source: State of Social Listening (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-social-listening-critical-2025
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<blockquote cite="https://lighthousedata.io/data/agencies-social-listening-critical-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of agencies viewing social listening as critical for agencies<br><small>Source: State of Social Listening (2025) · <a href="https://lighthousedata.io/data/agencies-social-listening-critical-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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