B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- rate increase adoption rate for Digital agencies (2024)
28% of digital agencies raised their rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
151
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Promethean Research
Primary
Tier A
https://research.prometheanresearch.com/products/surviving-thriving-through-a-tough-market-state-of-… ↗
Source Article
State of Digital Services 2025 | Surviving & Thriving
Promethean Research
State of Digital Services 2025: Surviving & Thriving Through a Tough Market
State of Digital Services 2025: Surviving & Thriving Through a Tough Market
State of Digital Services 2025
Surviving & Thriving Through a Tough Market
Studio shops returned to long-term growth levels, Sma…
Original Research
Promethean Research
· Original study ↗
Methodology
Survey of 151 digital agency owners and managers, fielded February 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital agencies: 28% rate increase adoption rate. Source: Promethean Research (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-raising-rates-share-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/agencies-raising-rates-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- rate increase adoption rate for Digital agencies<br><small>Source: Promethean Research (2024) · <a href="https://lighthousedata.io/data/agencies-raising-rates-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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