B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

88%

88% -- seo content marketing service adoption rate for marketing agencies surveyed (2022)

Name: SEO Content Marketing Service Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2022 · WhatConverts

88% of surveyed marketing agencies offer SEO and content marketing services.

Survey sample size not explicitly disclosed

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Attribution: WhatConverts View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

88%

Unit

Percentage

Data Vintage

2022

Entity

marketing agencies surveyed

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

WhatConverts Primary Tier A

https://www.whatconverts.com/blog/marketing-survey/ ↗

Confidence: 57/100 Vintage: 2022 Channel: Common Crawl

Source Article

Survey: 43% of Agencies Struggle to Show Value of Marketing

Original Research

WhatConverts · Original study ↗

Methodology

WhatConverts survey of marketing agencies; service offering question. Source also notes every agency surveyed offers PPC services

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketing agencies surveyed: 88% seo content marketing service adoption rate. Source: WhatConverts (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-offering-seo-content-marketing

HTML Embed

<blockquote cite="https://lighthousedata.io/data/agencies-offering-seo-content-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- seo content marketing service adoption rate for marketing agencies surveyed<br><small>Source: WhatConverts (2022) · <a href="https://lighthousedata.io/data/agencies-offering-seo-content-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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