B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- agencies expecting budget increase rate for agencies (2025)
28% of agencies expect a budget increase in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WARC
Primary
Tier B
https://www.campaignindonesia.id/article/temuan-kunci-riset-warc-tren-pemasaran-2025/1899003 ↗
Source Article
Temuan kunci riset WARC: Tren pemasaran 2025
Temuan kunci riset WARC: Tren pemasaran 2025
Menurut temuan WARC 65% marketer berpandangan optimis untuk 2025 walaupun hanya 34% memperkirakan kenaikan anggaran, sementara pengeluaran digital mendominasi dengan 58.7% dari pengeluaran iklan.
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Original Research
WARC
· Original study ↗
Methodology
WARC Voice of the Marketer 2025 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
agencies: 28% agencies expecting budget increase rate. Source: WARC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-budget-increase-2025
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<blockquote cite="https://lighthousedata.io/data/agencies-budget-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- agencies expecting budget increase rate for agencies<br><small>Source: WARC (2025) · <a href="https://lighthousedata.io/data/agencies-budget-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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