B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
49%
49% -- wasted impressions rate for Age 41-99 segment (Norway) (2026)
Without data targeting, 49% of campaign impressions for the Age 41-99 segment in Norway are wasted outside the target group.
- Estimated cost example based on a campaign targeted towards general online population without data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AudienceData
Primary
Tier B
https://www.audiencedata.com/segments/age-41-99/no/ ↗
Source Article
Age 41-99 - NO
Original Research
AudienceData
· Original study ↗
Methodology
Derived from incidence and online incidence rates in AudienceData segment tool
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Age 41-99 segment (Norway): 49% wasted impressions rate. Source: AudienceData (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/age-41-99-no-wasted-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/age-41-99-no-wasted-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- wasted impressions rate for Age 41-99 segment (Norway)<br><small>Source: AudienceData (2026) · <a href="https://lighthousedata.io/data/age-41-99-no-wasted-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.