B
Evidence Grade B
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Recent
$75,000,000,000
$75,000,000,000 -- online sales forecast for Africa e-commerce sector (2025 (projection cited 2016))
Online sales in Africa are forecast to top $75 billion by 2025 according to McKinsey Global Institute.
- projection
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Lighthouse Research Team
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Evidence graded
Value
$75,000,000,000
Unit
Currency Usd
Data Vintage
2025 (projection cited 2016)
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey Global Institute
Primary
Tier B
https://www.gra.world/e-commerce-ebay-partners-with-mallforafrica-com ↗
Source Article
E-Commerce, eBay partners with MallForAfrica.com - GRA
E-Commerce, eBay partners with MallForAfrica.com
The arrangement will launch a new “eBay Powered by MallforAfrica dedicated platform,” said eBay Business Development Director Fernando Saiz. “The platform will enable inventory from all eBay U.S. individual and business sellers with a 300+ star rating…
Original Research
McKinsey Global Institute
· Original study ↗
Methodology
McKinsey Global Institute forecast cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Africa e-commerce sector: $75,000,000,000 online sales forecast. Source: McKinsey Global Institute (2025 (projection cited 2016)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/africa-online-sales-2025
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<blockquote cite="https://lighthousedata.io/data/africa-online-sales-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$75,000,000,000</strong> -- online sales forecast for Africa e-commerce sector<br><small>Source: McKinsey Global Institute (2025 (projection cited 2016)) · <a href="https://lighthousedata.io/data/africa-online-sales-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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