B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- consumers happy to share data for personalised discounts for AFH loyalty scheme respondents (2025)
40% of survey respondents are happy to share their data to receive personalised discounts in AFH loyalty schemes.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IGD
Primary
Tier A
https://www.williammurray.co.uk/2025/10/13/loyalty/ ↗
Source Article
What makes a successful loyalty scheme in away from home?
By Shannon Goldsmith, senior insight analyst, IGD
The latest IGD research uncovers what consumers really want from their loyalty schemes to identify the key features needed to influence behaviour.
The loyalty landscape developed rapidly from 2020-2022. After a couple of years of slower innovation as…
Original Research
IGD
· Original study ↗
Methodology
IGD online questionnaire of over 2,000 respondents
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AFH loyalty scheme respondents: 40% consumers happy to share data for personalised discounts. Source: IGD (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/afh-data-sharing-consent-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/afh-data-sharing-consent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumers happy to share data for personalised discounts for AFH loyalty scheme respondents<br><small>Source: IGD (2025) · <a href="https://lighthousedata.io/data/afh-data-sharing-consent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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