B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
56%
56% -- share of internet time spent on social media for Affordable Health Seeker patient persona (dermatological condition) (2024)
56% of internet time among the 'Affordable Health Seeker' persona (patients with a dermatological condition) is spent on social media.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M3 MI
Primary
Tier A
https://m3-mi.com/insights-are-the-key-to-unlock-meaningful-actions-without-them-its-just-data/ ↗
Source Article
Insights are the key to unlock meaningful actions, without them it’s just data
The Power of Personas for Advanced Targeting
Insights are the key to unlock meaningful actions, without them it’s just data
Pharmaceutical marketers are increasingly looking for more nuanced approaches to digitally targeting patients, moving beyond the traditional claims-based targeting methods. By …
Original Research
M3 MI
· Original study ↗
Methodology
M3 MI MARS Consumer Health Study survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Affordable Health Seeker patient persona (dermatological condition): 56% share of internet time spent on social media. Source: M3 MI (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affordable-health-seeker-social-media-time-share
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<blockquote cite="https://lighthousedata.io/data/affordable-health-seeker-social-media-time-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of internet time spent on social media for Affordable Health Seeker patient persona (dermatological condition)<br><small>Source: M3 MI (2024) · <a href="https://lighthousedata.io/data/affordable-health-seeker-social-media-time-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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