B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
98%
98% -- client retention rate for Affinitiv Advertising (2021-02)
Affinitiv Advertising maintains a 98% client retention rate year after year.
- Self-reported by the company in a press release without disclosed methodology.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2021-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Affinitiv
Primary
Tier A
https://affinitivadvertising.com/press-release/ ↗
Source Article
Affinitiv Announces Rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising
Original Research
Affinitiv
· Original study ↗
Methodology
Company-reported figure described as holding 'year after year'; no methodology disclosed. Press release dated February 4, 2021.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Affinitiv Advertising: 98% client retention rate. Source: Affinitiv (2021-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affinitiv-advertising-client-retention-rate
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<blockquote cite="https://lighthousedata.io/data/affinitiv-advertising-client-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- client retention rate for Affinitiv Advertising<br><small>Source: Affinitiv (2021-02) · <a href="https://lighthousedata.io/data/affinitiv-advertising-client-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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