B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- share of ecommerce sales driven by affiliate marketing for US and Canada ecommerce (2022)
Affiliate marketing investments drive 15% of eCommerce sales in Canada and the US.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aroscop.com
Primary
Tier C
https://www.aroscop.com/the-performance-marketing-primer-for-non-consumer-brands/ ↗
Source Article
The Performance Marketing Primer for Non
Original Research
aroscop.com
· Original study ↗
Methodology
Research cited by Aroscop; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and Canada ecommerce: 15% share of ecommerce sales driven by affiliate marketing. Source: aroscop.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affiliate-marketing-ecommerce-sales-share
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<blockquote cite="https://lighthousedata.io/data/affiliate-marketing-ecommerce-sales-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of ecommerce sales driven by affiliate marketing for US and Canada ecommerce<br><small>Source: aroscop.com (2022) · <a href="https://lighthousedata.io/data/affiliate-marketing-ecommerce-sales-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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