B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- top of funnel awareness lift for firms adopting AEO (2026)
Firms adapting to Answer Engine Optimization (AEO) see a 40% lift in top-of-funnel awareness without traffic dependency.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://bizaigpt.com/blog/aeo-vs-seo-differences ↗
Source Article
AEO vs SEO: Differences and Why Both Matter in 2026
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited to Harvard Business Review (2026) by third-party blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
firms adopting AEO: 40% top of funnel awareness lift. Source: Harvard Business Review (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aeo-top-of-funnel-lift-hbr
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<blockquote cite="https://lighthousedata.io/data/aeo-top-of-funnel-lift-hbr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- top of funnel awareness lift for firms adopting AEO<br><small>Source: Harvard Business Review (2026) · <a href="https://lighthousedata.io/data/aeo-top-of-funnel-lift-hbr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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