B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- citation increase within 12 weeks for Brands executing AEO (2025)
Brands commonly achieve a 40% to 60% increase in citations within 12 weeks of sustained, structured AEO execution.
- Reported as a range of 40–60%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Will Scott GEO Masterclass
Primary
Tier C
https://www.growthvibe.com/aeo/strategy/ ↗
Source Article
AEO Strategy: How to Build Your AI Search Visibility Plan
AEO Strategy
Your AI Search Visibility Plan
An AEO strategy is a structured plan for engineering your brand's visibility inside AI-generated answers. It covers entity signals, content architecture, citation authority, technical foundations, and measurement — coordinated across ChatGPT, Google AI Ove…
Original Research
Will Scott GEO Masterclass
· Original study ↗
Methodology
Range 40-60%; midpoint used. Will Scott GEO masterclass research / SMX Advanced GEO Masterclass case studies
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Brands executing AEO: 40% citation increase within 12 weeks. Source: Will Scott GEO Masterclass (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aeo-citation-increase-12-weeks-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aeo-citation-increase-12-weeks-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- citation increase within 12 weeks for Brands executing AEO<br><small>Source: Will Scott GEO Masterclass (2025) · <a href="https://lighthousedata.io/data/aeo-citation-increase-12-weeks-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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