B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- businesses reporting increased brand advocacy success for businesses using advocacy mitigation strategies (2023)
According to a 2023 study by Forrester, 72% of businesses that used strategies such as data analytics, robust social media strategies, and measurement tools reported increased brand advocacy success.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://linchpinseo.com/brand-advocacy-turning-customers-into-brand-ambassadors/ ↗
Source Article
Brand Advocacy: Turning Customers Into Brand Ambassadors
Brand advocacy refers to turning customers into active promoters of a company or product. These individuals, often known as brand ambassadors, go beyond simply consuming products or services; they become enthusiastic supporters who actively spread the word about the brand, often through social media…
Original Research
Forrester
· Original study ↗
Methodology
Forrester study as cited by secondary blog
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses using advocacy mitigation strategies: 72% businesses reporting increased brand advocacy success. Source: Forrester (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advocacy-strategy-success-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/advocacy-strategy-success-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- businesses reporting increased brand advocacy success for businesses using advocacy mitigation strategies<br><small>Source: Forrester (2023) · <a href="https://lighthousedata.io/data/advocacy-strategy-success-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.