B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- email list churn rate for Overall email lists (advocacy/nonprofit) (2024)
The M+R Benchmarks Report showed an overall list churn rate of 15% annually.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M+R
Primary
Tier C
https://www.rubensteinimpactgroup.com/post/my-3-advocacy-takeaways-from-the-new-m-r-benchmarks-repor… ↗
Source Article
My 3 Advocacy Takeaways from the new M+R Benchmarks Report
My 3 Advocacy Takeaways from the new M+R Benchmarks Report
Did you read M+R’s recently released 2025 Benchmarks Report? Don’t worry, I’m here for you. Let me share my three biggest takeaways for advocacy teams.
#1: Email engagement is getting harder
For advocacy emails, there was an average drop in …
Original Research
M+R
· Original study ↗
Methodology
Overall annual list churn rate from M+R 2025 Benchmarks Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Overall email lists (advocacy/nonprofit): 15% email list churn rate. Source: M+R (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advocacy-email-list-churn-rate-2024
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<blockquote cite="https://lighthousedata.io/data/advocacy-email-list-churn-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- email list churn rate for Overall email lists (advocacy/nonprofit)<br><small>Source: M+R (2024) · <a href="https://lighthousedata.io/data/advocacy-email-list-churn-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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