B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- advertisers using gen ai for video ads for advertisers (2025)
Nearly 90% of advertisers will use generative AI to build video ads according to the IAB.
- Approximation ('nearly 90%')
- Cited via reference title from TV Tech reporting on an IAB study
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
IAB
Primary
Tier C
https://apob.ai/ai-ad-video-generator ↗
Source Article
AI Ad Video Generator
Original Research
IAB
· Original study ↗
Methodology
IAB study as reported by TV Tech; approximate figure ('nearly 90%')
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertisers: 90% advertisers using gen ai for video ads. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertisers-gen-ai-video-ads-iab-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/advertisers-gen-ai-video-ads-iab-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- advertisers using gen ai for video ads for advertisers<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/advertisers-gen-ai-video-ads-iab-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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