B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of advertisers using gen ai for video ads for advertisers (2025)
Nearly 90% of advertisers will use generative AI to build video ads according to IAB.
- Sourced from article title cited in reference list
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://apob.ai/ai-ad-video-generator ↗
Source Article
AI Ad Video Generator
Original Research
IAB
· Original study ↗
Methodology
IAB research as reported by TV Tech; secondary citation in vendor blog
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
advertisers: 90% share of advertisers using gen ai for video ads. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertisers-gen-ai-video-ads-iab
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<blockquote cite="https://lighthousedata.io/data/advertisers-gen-ai-video-ads-iab" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of advertisers using gen ai for video ads for advertisers<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/advertisers-gen-ai-video-ads-iab" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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