38% -- cmos measuring social media roi challenge for CMOs (2022)

Name: Cmos Measuring Social Media ROI Challenge Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-12

2022 · Adverity

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Attribution: Adverity View source

Lighthouse Research Team

Last verified: 2026-08-12 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2022

Entity

CMOs

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Adverity Primary Tier C

https://www.agorapulse.com/blog/ebooks/social-media-roi-ebook/ ↗

Confidence: 47/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Social Media ROI Ebook: Download a FREE Guide to Proving Social Media ROI

We know that tracking, measuring, and proving Social Media ROI isn’t as easy as solely setting a goal and monitoring your progress toward it via KPIs. In a recent Agorapulse study, a total of 10,650,123 social media posts (excluding Instagram) were analyzed, according to CEO Emeric Ernoult in his So…

Original Research

Adverity · Original study ↗

Methodology

Study by Adverity

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

CMOs: 38% cmos measuring social media roi challenge. Source: Adverity (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adverity-cmo-study-2022-measuring-social-media-roi-challenge

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<blockquote cite="https://lighthousedata.io/data/adverity-cmo-study-2022-measuring-social-media-roi-challenge" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- cmos measuring social media roi challenge for CMOs<br><small>Source: Adverity (2022) · <a href="https://lighthousedata.io/data/adverity-cmo-study-2022-measuring-social-media-roi-challenge" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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