B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17%
17% -- incremental conversions share for Meta Advantage+ campaigns (apparel client) (2024)
An incrementality test for an apparel client showed that Meta Advantage+ campaigns generated only 17% of the conversions reported by Meta platform analytics.
- Based on a single-client incrementality test conducted by Backbone Media for an apparel brand
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backbone Media
Primary
Tier B
https://www.backbone.media/insights/whats-the-latest-with-metas-advantage-and-why-does-it-matter ↗
Source Article
What's the Latest with META's Advantage+ and Why Does it Matter?
Original Research
Backbone Media
· Original study ↗
Methodology
Agency incrementality test for a single apparel client
Methodology documented
Segmentation
IndustryRetail
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Meta Advantage+ campaigns (apparel client): 17% incremental conversions share. Source: Backbone Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advantage-plus-incremental-conversions-share-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/advantage-plus-incremental-conversions-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- incremental conversions share for Meta Advantage+ campaigns (apparel client)<br><small>Source: Backbone Media (2024) · <a href="https://lighthousedata.io/data/advantage-plus-incremental-conversions-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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