B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- share of ad budget for Meta Advantage+ Shopping Campaigns — retail advertisers (Q4 2024)
Advantage+ Shopping Campaigns accounted for 34% of retail Meta ad budgets in Q4 2024.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
Q4 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tinuiti
Primary
Tier B
https://kirro.io/facebook-ads-conversion-rate ↗
Source Article
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Most articles about Facebook Ads conversion rate give you one number and call it a day. That number is usually 9.21%. It’s from 2017. It measured lead forms, not purchases. And it used a tracking system that no longer exists. Good conversion rate o…
Original Research
Tinuiti
· Original study ↗
Methodology
Tinuiti benchmark report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Advantage+ Shopping Campaigns — retail advertisers: 34% share of ad budget. Source: Tinuiti (Q4 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advantage-plus-budget-share-q4-2024
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<blockquote cite="https://lighthousedata.io/data/advantage-plus-budget-share-q4-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of ad budget for Meta Advantage+ Shopping Campaigns — retail advertisers<br><small>Source: Tinuiti (Q4 2024) · <a href="https://lighthousedata.io/data/advantage-plus-budget-share-q4-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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