B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
41%
41% -- share more likely to select hotel with web or mobile check in for hotel guests (2024)
41% of survey respondents indicated they would be more likely to select a hotel offering advanced check-in via web or mobile device over those that do not.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinion Research Corporation (ORC)
Primary
Tier C
https://www.mara-solutions.com/post/enhancing-guest-experience-in-the-competitive-hospitality-indust… ↗
Source Article
Enhancing Guest Experience in the Competitive Hospitality Industry - A Quick Guide
With the rise of numerous booking platforms, the hospitality industry has never been more competitive. While there are numerous new marketing strategies that business owners can implement, providing excellent guest experience remains the best way to gain the loyalty of customers.
In this blog, we'll…
Original Research
Opinion Research Corporation (ORC)
· Original study ↗
Methodology
Study by Opinion Research Corporation (ORC)
Methodology documented
Segmentation
IndustryHospitality
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
hotel guests: 41% share more likely to select hotel with web or mobile check in. Source: Opinion Research Corporation (ORC) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advanced-check-in-preference-41
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<blockquote cite="https://lighthousedata.io/data/advanced-check-in-preference-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share more likely to select hotel with web or mobile check in for hotel guests<br><small>Source: Opinion Research Corporation (ORC) (2024) · <a href="https://lighthousedata.io/data/advanced-check-in-preference-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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