B
Evidence Grade B
Verified
under review
Safe to Cite
Current
57%
57% -- ai adoption rate for Southeast Asian marketing organisations (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
143
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global and Decision Lab
Primary
Tier A
https://mmaglobal.com/documents/state-ai-marketing-sea-report-2026 ↗
Source Article
The State of AI in Marketing
Original Research
MMA Global and Decision Lab
· Original study ↗
Methodology
Survey of 143 marketing professionals across five Southeast Asian markets in early 2026, joint report by MMA and Decision Lab
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Southeast Asian marketing organisations: 57% ai adoption rate. Source: MMA Global and Decision Lab (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advanced-ai-adoption-sea-marketers-2026
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<blockquote cite="https://lighthousedata.io/data/advanced-ai-adoption-sea-marketers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- ai adoption rate for Southeast Asian marketing organisations<br><small>Source: MMA Global and Decision Lab (2026) · <a href="https://lighthousedata.io/data/advanced-ai-adoption-sea-marketers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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