B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7.4%
7.4% -- leaders rating ai adoption advanced rate for Marketing leaders (2026)
7.4% of marketing leaders rate their AI adoption as advanced.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.4%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Alliance
Primary
Tier A
https://www.cmoalliance.com/the-marketing-leaders-reality-index-2026/ ↗
Source Article
The Marketing Leaders Reality Index 2026
A data-driven industry report unpacking the leadership approaches, resource allocation decisions, and performance metrics used by the most effective CMOs worldwide.
Get unfiltered insights from 300+ marketing executives and uncover what’s actually happening inside their organizations. This isn’t the…
Original Research
CMO Alliance
· Original study ↗
Methodology
Survey of 300+ marketing executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing leaders: 7.4% leaders rating ai adoption advanced rate. Source: CMO Alliance (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advanced-ai-adoption-2026
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<blockquote cite="https://lighthousedata.io/data/advanced-ai-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.4%</strong> -- leaders rating ai adoption advanced rate for Marketing leaders<br><small>Source: CMO Alliance (2026) · <a href="https://lighthousedata.io/data/advanced-ai-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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