B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- consumers uncomfortable with social media platform data for Adults in US, UK, France and Germany (2018)
51% of adults surveyed across the US, UK, France, and Germany are uncomfortable with the amount of information social media platforms have about them.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
8,434
Geography
US, UK, France, Germany
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ComRes / Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/poll/forgerock-digital-identity-survey/ ↗
Source Article
ForgeRock Digital Identity Survey - Savanta
Survey of adults aged 18+ from the US, UK, France and Germany about their digital identities and the personal information they have shared online.
• Around half of adults surveyed (47%) don’t feel they know how much information about themselves is available online.
• Almost three in five (57%) know …
Original Research
ComRes / Savanta
· Original study ↗
Methodology
ComRes online survey of 8,434 consumers in US, UK, Germany and France, Jan 3-12 2018, weighted by age, gender and region
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUS, UK, France, Germany
Cite this stat
Plain Text
Adults in US, UK, France and Germany: 51% consumers uncomfortable with social media platform data. Source: ComRes / Savanta (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adults-uncomfortable-social-media-data-2018
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<blockquote cite="https://lighthousedata.io/data/adults-uncomfortable-social-media-data-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- consumers uncomfortable with social media platform data for Adults in US, UK, France and Germany<br><small>Source: ComRes / Savanta (2018) · <a href="https://lighthousedata.io/data/adults-uncomfortable-social-media-data-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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