B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
413,700
413,700 -- ads txt lines removed for global programmatic advertising market (2026-07)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
413,700
Unit
Count
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Databeat
Primary
Tier A
https://databeat.io/blog/sellers-report-july-2026/ ↗
Source Article
Sellers Report: Ads.txt & SSP Performance in July 2026
The market added 478.5k new ads.txt lines and removed 413.7k, producing a net of +64.8k. Both direct and reseller entries grew, with resellers accounting for 56.9% of gross additions, the third consecutive month of reseller-led growth.
- Reseller additions outpacing direct ones means buyers still ar…
Original Research
Databeat
· Original study ↗
Methodology
Platform ads.txt market monitoring data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global programmatic advertising market: 413,700 ads txt lines removed. Source: Databeat (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adstxt-lines-removed-july-2026
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<blockquote cite="https://lighthousedata.io/data/adstxt-lines-removed-july-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>413,700</strong> -- ads txt lines removed for global programmatic advertising market<br><small>Source: Databeat (2026-07) · <a href="https://lighthousedata.io/data/adstxt-lines-removed-july-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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