B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.25%
18.25% -- revenue increase from email personalization for Adorama (2022)
Adorama achieved an 18.25% increase in revenue after personalizing emails based on the brand of camera recently purchased by consumers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.25%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Creative Clicks
Primary
Tier C
https://creativeclicks.com/blog/revisit-email-to-accelerate-performance-marketing/ ↗
Source Article
Revisit email to accelerate performance marketing
Email is one of the original and most effective digital marketing channels of all time. It still is very effective. That’s why every performance marketer knows email marketing.
But new email solutions are being launched. There are emerging marketing technologies that need to be integrated with email…
Original Research
Creative Clicks
· Original study ↗
Methodology
Case study cited in blog
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Adorama: 18.25% revenue increase from email personalization. Source: Creative Clicks (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adorama-personalized-email-revenue-lift
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<blockquote cite="https://lighthousedata.io/data/adorama-personalized-email-revenue-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.25%</strong> -- revenue increase from email personalization for Adorama<br><small>Source: Creative Clicks (2022) · <a href="https://lighthousedata.io/data/adorama-personalized-email-revenue-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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