B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- marketing roi growth rate for Brand using Adobe Campaign (Q2 2024)
Overall ROI from marketing activities increased by 20% following the implementation of Adobe Campaign for a leading retail brand.
- Case study findings from a single leading retail brand implementation by Leads Technologies.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
Q2 2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Leads Technologies
Primary
Tier A
https://www.leads-technologies.com/en/blogs/case-study-with-adobe-campaign-elevating-marketing-perfo… ↗
Source Article
Case Study with Adobe Campaign: Elevating Marketing Performance
Case Study with Adobe Campaign: Elevating Marketing Performance
Adobe Campaign, Marketing Automation
29 May 2024
In today’s fast-paced digital marketing environment, businesses need robust tools to manage and optimize their campaigns effectively. Adobe Campaign, a key component of the Adobe Experien…
Original Research
Leads Technologies
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024-04 | 20% | |
| Q2 2024 (current) | 20% | 0% |
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Brand using Adobe Campaign: 20% marketing roi growth rate. Source: Leads Technologies (Q2 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe_campaign_roi_increase
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<blockquote cite="https://lighthousedata.io/data/adobe_campaign_roi_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- marketing roi growth rate for Brand using Adobe Campaign<br><small>Source: Leads Technologies (Q2 2024) · <a href="https://lighthousedata.io/data/adobe_campaign_roi_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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