B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- website engagement abandonment rate for website users (2025)
38% of website users will stop engaging with a website if they find the layout unattractive.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier C
https://rocketdog.org/designing-for-trust-how-smart-brands-win-before-the-first-sale/ ↗
Source Article
Designing for Trust: How Smart Brands Win Before the First Sale - RocketDog Communications
Designing for Trust: How Smart Brands Win Before the First Sale
In an era defined by choice and constant digital noise, brands face a unique challenge: winning trust before they even make a formal introduction. Long before a product is purchased, a service booked, or a conversation initiated, prospe…
Original Research
Adobe
· Original study ↗
Methodology
Cited as an Adobe study; secondary citation in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website users: 38% website engagement abandonment rate. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-website-abandonment-unattractive-layout
HTML Embed
<blockquote cite="https://lighthousedata.io/data/adobe-website-abandonment-unattractive-layout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- website engagement abandonment rate for website users<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/adobe-website-abandonment-unattractive-layout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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