B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- mobile share of shopping traffic forecast for Cyber Monday (2017)
Adobe predicts that mobile visits will make up 54% of all traffic during Cyber Monday 2017 sales.
- forecast/prediction by Adobe
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.mainad.com/november-back-to-back-bargain-bonanza-month-cyber-monday/ ↗
Source Article
November Event C - 27 Nov: Cyber Monday - MainAd
November Event C – 27 Nov: Cyber Monday
Cyber Monday (the Monday after Black Friday) was termed over a decade ago by the National Retail Federation, in a view to encourage consumers to shop online. Its initial purpose was to drive web sales, competing with brick-and-mortar stores, at a time when onl…
Original Research
Adobe
· Original study ↗
Methodology
Adobe prediction of mobile visits share during Cyber Monday 2017
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cyber Monday: 54% mobile share of shopping traffic forecast. Source: Adobe (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-mobile-traffic-cyber-monday-2017
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<blockquote cite="https://lighthousedata.io/data/adobe-mobile-traffic-cyber-monday-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- mobile share of shopping traffic forecast for Cyber Monday<br><small>Source: Adobe (2017) · <a href="https://lighthousedata.io/data/adobe-mobile-traffic-cyber-monday-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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