66% -- generative ai adoption rate marketing for Companies piloting or using generative AI in marketing and CX operations (2024)

Name: Generative AI Adoption Rate Marketing Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2024 · Adobe

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Attribution: Adobe View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

66%

Unit

Percentage

Data Vintage

2024

Entity

Companies piloting or using generative AI in marketing and CX operations

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Adobe Primary Tier A

https://www.superlines.io/articles/how-marketing-teams-can-leverage-generative-ai/ ↗

Confidence: 57/100 Vintage: 2024 Channel: Deep Crawl

Source Article

How marketing teams can leverage generative AI | Superlines

How marketing teams can leverage generative AI Generative AI helps marketing teams produce personalised content faster, optimise campaigns in real-time, and unlock creative scale. It enables deeper audience insights, automates routine tasks, and supports smarter decision-making. In this guide, we’ll…

Original Research

Adobe · Original study ↗

Methodology

Adobe marketing-specific survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Companies piloting or using generative AI in marketing and CX operations: 66% generative ai adoption rate marketing. Source: Adobe (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-genai-marketing-cx-adoption

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<blockquote cite="https://lighthousedata.io/data/adobe-genai-marketing-cx-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- generative ai adoption rate marketing for Companies piloting or using generative AI in marketing and CX operations<br><small>Source: Adobe (2024) · <a href="https://lighthousedata.io/data/adobe-genai-marketing-cx-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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