B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- share of organizations delivering compelling personalized experiences for organizations (2025)
14% of organizations deliver compelling personalized experiences according to Adobe and Forrester's 2025 report.
- Down 25% from 2023
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe and Forrester
Primary
Tier B
https://kirro.io/website-personalization ↗
Source Article
Website personalization: when it works and when to wait
Website personalization means showing different content to different visitors based on who they are or what they’ve done on your site. A returning customer sees a welcome-back discount. A visitor from Germany sees prices in euros. Someone who browsed your pricing page twice gets a CTA that says “rea…
Original Research
Adobe and Forrester
· Original study ↗
Methodology
Adobe/Forrester 2025 report; down 25% from 2023
Methodology documented
Segmentation
IndustryRetail
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
organizations: 14% share of organizations delivering compelling personalized experiences. Source: Adobe and Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-forrester-compelling-personalization-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/adobe-forrester-compelling-personalization-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- share of organizations delivering compelling personalized experiences for organizations<br><small>Source: Adobe and Forrester (2025) · <a href="https://lighthousedata.io/data/adobe-forrester-compelling-personalization-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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