B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- ai adoption rate customer experience for brands (2018)
46% of brands expect to adopt AI to support customer experience by the end of 2018.
- 40% admit lacking required knowledge and resources to implement it
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
13,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.adobe.com/marketing/digital-trends.html ↗
Source Article
Firms that prioritise customer experience ‘significantly outperform competitors’
Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.
The Adobe Digital Trends Report explores the digital trends that marketers are looking to incorporate into their str…
Original Research
Adobe
· Original study ↗
Methodology
Surveying 13,000 marketing, creative and technology professionals across the globe.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 46% ai adoption rate customer experience. Source: Adobe (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-digital-trends-2018-ai-cx-adoption
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<blockquote cite="https://lighthousedata.io/data/adobe-digital-trends-2018-ai-cx-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- ai adoption rate customer experience for brands<br><small>Source: Adobe (2018) · <a href="https://lighthousedata.io/data/adobe-digital-trends-2018-ai-cx-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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