B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
70%
70% -- share of firms planning to increase marketing investment for firms (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.adtrip.pl/post/skalowanie-marketing-automation-dla-cateringow-dietetycznych-na-shopify ↗
Source Article
Skalowanie marketing automation dla cateringów dietetycznych na Shopify | Adtrip Blog - Adtrip
Spis treści
Prowadzenie biznesu opierającego się na codziennych dostawach świeżego posiłków to ciągła walka z logistyką, retencją klientów i powtarzalnością zamówień. Jako właściciel cateringu wiesz doskonale, jak trudne jest utrzymanie uwagi subskrybenta po pierwszym miesiącu próbnej diety. Właśnie…
Original Research
Adobe
· Original study ↗
Methodology
Cited from Adobe 2024 report
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
RoleAll marketers
Cite this stat
Plain Text
firms: 70% share of firms planning to increase marketing investment. Source: Adobe (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-2024-marketing-investment-plans
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<blockquote cite="https://lighthousedata.io/data/adobe-2024-marketing-investment-plans" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of firms planning to increase marketing investment for firms<br><small>Source: Adobe (2024) · <a href="https://lighthousedata.io/data/adobe-2024-marketing-investment-plans" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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