B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30.4%
30.4% -- ai search share of voice for Adidas and Coca-Cola (2026-07)
Adidas and Coca-Cola are tied at a 30.4% sponsor share of voice in World Cup sponsorship AI search visibility.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30.4%
Unit
Percentage
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lantern
Primary
Tier A
https://www.asklantern.com/reports/world-cup-sponsorship-ai-search-visibility-2026 ↗
Source Article
AI Search Visibility Report | World Cup Sponsorship
Original Research
Lantern
· Original study ↗
Methodology
Lantern AI search visibility study across major AI platforms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Adidas and Coca-Cola: 30.4% ai search share of voice. Source: Lantern (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adidas-coca-cola-ai-share-of-voice-2026
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<blockquote cite="https://lighthousedata.io/data/adidas-coca-cola-ai-share-of-voice-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.4%</strong> -- ai search share of voice for Adidas and Coca-Cola<br><small>Source: Lantern (2026-07) · <a href="https://lighthousedata.io/data/adidas-coca-cola-ai-share-of-voice-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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