B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- upper funnel lift for Adelaide AU metric users (2026)
Advertisers see an average of 31 percent upper-funnel lift when using AU metrics compared to traditional metrics.
- Claim from Adelaide's Outcomes Guide based on 38 analyzed case studies
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
38
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adelaide Metrics
Primary
Tier B
https://adlook.com/blog/au-metrics-redefining-advertising-quality-with-marc-guldimann/ ↗
Source Article
AU Metrics: redefining advertising quality with Marc Guldimann
Original Research
Adelaide Metrics
· Original study ↗
Methodology
Based on 38 case studies analyzed in Adelaide's 'Outcomes Guide'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Adelaide AU metric users: 31% upper funnel lift. Source: Adelaide Metrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adelaide-au-upper-funnel-lift
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<blockquote cite="https://lighthousedata.io/data/adelaide-au-upper-funnel-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- upper funnel lift for Adelaide AU metric users<br><small>Source: Adelaide Metrics (2026) · <a href="https://lighthousedata.io/data/adelaide-au-upper-funnel-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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