B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
40%
40% -- pageviews lift for AdaptiveCX targeted category audiences (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VWO
Primary
Tier B
https://vwo.com/blog/adaptivecx-real-time-ai-personalization/ ↗
Source Article
AdaptiveCX: Real-Time AI Personalization for Every Visitor
Digital journeys are rarely linear. A visitor may land on your site from an email, browse anonymously, compare products across tabs, leave, return through search, and then show interest in a completely different category. Traditional personalization tools often struggle with this behavior because th…
Original Research
VWO
· Original study ↗
Methodology
Vendor-reported typical outcome; range 40–60%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AdaptiveCX targeted category audiences: 40% pageviews lift. Source: VWO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adaptivecx-pageviews-lift-40-60pct
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<blockquote cite="https://lighthousedata.io/data/adaptivecx-pageviews-lift-40-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- pageviews lift for AdaptiveCX targeted category audiences<br><small>Source: VWO (2026) · <a href="https://lighthousedata.io/data/adaptivecx-pageviews-lift-40-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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