B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- roi requirement for Procurement leaders (2025)
68% of procurement leaders require ROI documentation as part of the vendor evaluation process.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://ad150.com/p/analyzing-1-3m-impressions-45-newsletters-how-capital-headlines-drive-pe-engagem… ↗
Source Article
Analyzing 1.3M Impressions & 45 Newsletters | How Capital Headlines Drive PE Engagement (and clicks)
Original Research
Gartner
· Original study ↗
Methodology
Require ROI documentation as part of vendor evaluation.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Procurement leaders: 68% roi requirement. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad150-procurement-roi
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<blockquote cite="https://lighthousedata.io/data/ad150-procurement-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- roi requirement for Procurement leaders<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/ad150-procurement-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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