B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- engagement rate difference for US streaming platforms ad-tier viewers (2025)
Ad-tier viewers on U.S. streaming platforms like Netflix, Disney+, and Amazon have up to 40% lower engagement compared to non-ad viewers/broadcasters.
- Reported by UK broadcasters claiming an edge
- Specified as 'up to 40%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UK broadcasters
Primary
Tier B
https://recurly.com/blog/subscriptions-weekly-2025-07-08/ ↗
Source Article
Prime Day Deals, Ad‑tier Battles & SVOD Bundling
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Welcome back to Subscriptions Weekly! Big action in streaming this week: Prime Day promotions shift the streaming landscape, UK broadcasters fight back in ad‑tier battle, and bundling becomes mainstream in SVOD. Here are the stories making waves:
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Original Research
UK broadcasters
· Original study ↗
Methodology
Reported by UK broadcasters citing engagement comparison of ad-tier vs non-ad viewers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US streaming platforms ad-tier viewers: 40% engagement rate difference. Source: UK broadcasters (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-tier-engagement-lower-uk-broadcasters-2025
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<blockquote cite="https://lighthousedata.io/data/ad-tier-engagement-lower-uk-broadcasters-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- engagement rate difference for US streaming platforms ad-tier viewers<br><small>Source: UK broadcasters (2025) · <a href="https://lighthousedata.io/data/ad-tier-engagement-lower-uk-broadcasters-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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