B
Evidence Grade B
Graded
under review
Safe to Cite
Current
47.3%
47.3% -- probability ad looked at attributable to creative for digital ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
47.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
au-blog.reachlocal.com
Primary
Tier C
http://au-blog.reachlocal.com/importance-high-quality-creatives-effective-digital-marketing/ ↗
Source Article
The Importance of High Quality Creatives for Effective Digital Marketing
Original Research
au-blog.reachlocal.com
· Original study ↗
Methodology
Cited by ReachLocal blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital ads: 47.3% probability ad looked at attributable to creative. Source: au-blog.reachlocal.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-looked-at-creative-47-3-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-looked-at-creative-47-3-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47.3%</strong> -- probability ad looked at attributable to creative for digital ads<br><small>Source: au-blog.reachlocal.com (2026) · <a href="https://lighthousedata.io/data/ad-looked-at-creative-47-3-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.