B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- ad fraud rate for digital advertising (2023)
ClickCease estimates that roughly 20% of digital advertising traffic involves ad fraud/bot clicks.
- Estimate by ad fraud detection company ClickCease
- Other assessments range from 1 to 100 percent
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ClickCease
Primary
Tier C
https://threecrownsmarketing.com/blog/type-advertising-campaign-advisors/ ↗
Source Article
Which Type of Ad Campaign Is Right For You?
Which Type of Ad Campaign Makes the Most Sense for Your Firm’s Goals?
Justine Young
Senior Content Writer
Successful advertising, like successful financial planning, begins with a goal in mind. In order to establish relevant and realistic goals, you need to first know your current standing.
Often I’…
Original Research
ClickCease
· Original study ↗
Methodology
Cited from ClickCease
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital advertising: 20% ad fraud rate. Source: ClickCease (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-fraud-rate-clickcease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-fraud-rate-clickcease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ad fraud rate for digital advertising<br><small>Source: ClickCease (2023) · <a href="https://lighthousedata.io/data/ad-fraud-rate-clickcease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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