B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- ad fraud rate for digital media (2019)
Tel Aviv-based cybersecurity firm Cheq reports that about 20% of media on average will be affected by ad fraud.
- Estimate/forecast from Cheq
- Stated as an average across media
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cheq
Primary
Tier C
https://bakerstadvertising.com/blog/digital-news-with-krista-edition-1-2/ ↗
Source Article
Digital News with Krista | Edition 2 - Baker Street
Well hello again. I’m Krista, your friendly neighborhood digital news deliverer. Today, we’ll examine three hot topics in the online ad world:
— Pause-vertising: Stop Now Means Play
— Ford Detours from “Built Ford Tough” In 5 Markets
— Yes, Ad Fraud Affects You — And Everyone You Know
Pause-vertisin…
Original Research
Cheq
· Original study ↗
Methodology
Reported by Tel Aviv-based cybersecurity firm Cheq
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital media: 20% ad fraud rate. Source: Cheq (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-fraud-media-affected-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-fraud-media-affected-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ad fraud rate for digital media<br><small>Source: Cheq (2019) · <a href="https://lighthousedata.io/data/ad-fraud-media-affected-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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