B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- cost efficiency differential for Ad exchanges (Q4 2012)
Ad exchanges deliver clicks and conversions at a cost 29% below other channels, including social networks, portals, and ad networks.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
Q4 2012
Entity
Sample Size
530
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aggregate Knowledge
Primary
Tier B
http://themarketingautomationreport.wordpress.com/2013/02/15/the-top-16-marketing-automation-article… ↗
Source Article
The Top 16 Marketing Automation Articles Curated Today, Friday, 2/15/13
Original Research
Aggregate Knowledge
· Original study ↗
Methodology
Analysis of 530 online ad campaigns for Fortune 500 brands with more than 35 billion ad impressions (Aggregate Knowledge Q4 2012 Global Media Intelligence Report)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ad exchanges: 29% cost efficiency differential. Source: Aggregate Knowledge (Q4 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-exchange-cost-efficiency-2012
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<blockquote cite="https://lighthousedata.io/data/ad-exchange-cost-efficiency-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- cost efficiency differential for Ad exchanges<br><small>Source: Aggregate Knowledge (Q4 2012) · <a href="https://lighthousedata.io/data/ad-exchange-cost-efficiency-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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