B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- podcast ad engagement uplift for Ad Avoiders (2025)
Ad avoiders showed 22% higher engagement on podcast ads.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Unlocking the Potential of Podcast Marketing - Data Driven & Scalable Influencer Marketing Solutions
Is Podcast Marketing the Missing Piece of Your Strategy?
Podcasts have emerged as a cultural phenomenon in recent years, with rapid growth year on year. With listenership estimated to cross 500 million by 20241 and predicted market volume of $5.03 billion by 2027, Podcasts are a gold mine with massi…
Methodology
Figure cited from external research (footnote 12)
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Ad Avoiders: 22% podcast ad engagement uplift. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-avoiders-22-percent-higher-engagement
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<blockquote cite="https://lighthousedata.io/data/ad-avoiders-22-percent-higher-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- podcast ad engagement uplift for Ad Avoiders<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/ad-avoiders-22-percent-higher-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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