B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

82%

82% -- positive return rate for Active Blogs (2024)

Name: Positive Return Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2024 · Invesp

82% of marketers/companies that maintain active blogs see a positive return on inbound marketing actions.

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Attribution: Invesp View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

82%

Unit

Percentage

Data Vintage

2024

Entity

Active Blogs

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Invesp Primary Tier B

https://www.invespcro.com/blog/how-effective-is-inbound-marketing/ ↗

Confidence: 59/100 Vintage: 2024 Channel: Common Crawl

Source Article

Ainda sem inbound marketing? Veja o que sua empresa está deixando na mesa | Inbound Marketing

Atrair clientes de forma natural, criando conexões reais e oferecendo exatamente o que eles precisam: essa é a essência do inbound marketing. Ao contrário de abordagens tradicionais que interrompem o consumidor, o inbound convida, envolve e conquista: e isso se reflete diretamente nos resultados. De…

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-16

tradethatswing.com https://tradethatswing.com/

2026-08-16

Original Research

Invesp · Original study ↗

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelcontent

Cite this stat

Plain Text

Active Blogs: 82% positive return rate. Source: Invesp (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/active-blog-return-positive

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<blockquote cite="https://lighthousedata.io/data/active-blog-return-positive" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- positive return rate for Active Blogs<br><small>Source: Invesp (2024) · <a href="https://lighthousedata.io/data/active-blog-return-positive" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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