B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
72%
72% -- consumers retaining positive brand perception one month for brand activation attendees (2024)
72% of brand activation attendees retain the positive perceptions made by the brand at an activation for at least a month afterward.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Freeman
Primary
Tier B
https://qa.outfront.dev/blog/what-are-top-media-trends-mid-2024-advertising-trends-report-part-2 ↗
Source Article
What Are the Top Advertising Media Trends for Mid 2024? Inside Our Advertising Trends Report, Part 2
What Are the Top Media Trends for Mid 2024? Inside Our Advertising Trends Report, Part 2
July 9, 2024
What are the most important trends happening now across the realm of advertising media? What do brands and businesses need to know about current advertising trends?
This is the second of three blog …
Original Research
Freeman
· Original study ↗
Methodology
Cited from Freeman
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
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Plain Text
brand activation attendees: 72% consumers retaining positive brand perception one month. Source: Freeman (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/activation-perception-retention-72
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<blockquote cite="https://lighthousedata.io/data/activation-perception-retention-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumers retaining positive brand perception one month for brand activation attendees<br><small>Source: Freeman (2024) · <a href="https://lighthousedata.io/data/activation-perception-retention-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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